How McDonald’s is supersizing engagement
September 25, 2022
They may be better known for their Big Mac and their McFlurries, but at McDonald’s it’s not just the meals that’re getting the supersize treatment.
Their employee engagement platforms are going viral, and it’s all thanks to a new, innovative, human-centered approach, according to Dave Burchfield, McDonald’s global people strategy director, who will speaking at the upcoming HR Leaders Summit.
“The way in which we attract and retain our talent is worlds away from what it was just a couple of years ago,” he says. “For us, it’s all about connecting with new hires, staying with them through each stage of the employee lifecycle, and even staying in touch once they’ve left.”
A lot of people opt to work in the fast-food industry to support themselves through school or college – then once they graduate, they tend to leave. By staying in touch with these “Mc-Allums,” McDonald’s has the upper hand in embracing boomerang employees.
McDonald’s alumni network
“We have an average of 100 per cent turnover around the globe,” says Burchfield. “That’s what a lot of people don’t realize. So if we can hold on to just 10 per cent of that number, whether that’s promoting people directly or having them come back after a career break, that’s amazing for us. Not to mention, it’s a pretty flexible role employees can return to. They have the choice of how many shifts they work – and when they work, which in today’s flex-obsessed market, is a huge win.”
Source: HR Reporter
